Olympic digital hub
Client: Samsung
My role: Website design and traffic drivers
The London 2012 Olympic Games was one of the most effective international marketing experiences in the world, reaching billions of people in more than 200 countries. For Samsung, London 2012 was about captivating a global audience, offering new and inspiring opportunities to experience within the games. We achieved all this through the Olympic digital hub.
The hub was a global site I designed which pulled together all the activations that Samsung had initiated during the Olympics, which included:
- Highlights of Samsung’s role in the Olympic Torch Relay
- Daily updates from the Samsung Global Bloggers
- Details on Samsung’s partnership with David Beckham and other global ambassadors for the 2012 Olympics
- Information on the history of Samsung and the Olympic Games
- Samsung’s Hope Relay
- Daily videos from competing athletes
- An interactive map with an events timeline to track torch bearers across the country
