ASK Italian website design
Client: ASK Italian
My role: UX and website design
ASK Italian requested a complete website redesign, to capture the authentic Italian ambience of its leading high street restaurant chain. The goal was to incorporate the vibrant Italian themed deco of its 120 restaurants, into a bustling yet easy to use website.
I produced both the UX and Website design which included online booking, local restaurant discovery, online menus, offers and much more. I also documented implementation guidelines for future site development.
In the first month after launch:
- Organic traffic increased by 3.76%
- Time on-site has increased by over a minute
- Online reservations via booking page increased by 8.1%