We Are David Bailey

Client: Samsung
My role: Site design. YouTube skin. Traffic drivers.
Awards: Gold Cannes Lions, Bronze Cannes Lions, Bronze Cannes Lions, Gold Creative Circle, Silver BIG Awards, Silver Caples Awards, Silver Caples Awards, Silver Caples Awards, Bronze Caples Awards, Silver Creative Showcase, Gold Eurobest, Silver Eurobest, Bronze Eurobest, Silver Eurobest, Silver Eurobest, Gold Kinsale Shark Awards, Gold Kinsale Shark Awards, Silver Kinsale Shark Awards, Silver Kinsale Shark Awards, Bronze New York Advertising Festival, Bronze New York Advertising Festival, Best of the Best MAA’s, Gold MAA’s, Gold MAA’s, Gold MAA’s.

David Bailey is one of the world’s most famous photographers and a household name in the UK. However, there are also several thousand other David Baileys in Britain who have never met the Rolling Stones, shot for Vogue, or married a supermodel. By giving a Samsung NX1000 SMART Camera to every David Bailey we could find, we set out to prove that with the right equipment, everyone can shoot like a pro.

I designed the Facebook hub at the core of this multi-channel campaign, which helped Samsung sell out of the camera in just 11 weeks and increase their market share from 2.8% to 55%.