The Academy

Client: BP
My role: Branding. Storyboarding. Flash animation. Brochure design.

For the launch of The Academy, BP wanted a new friendly, fun and exciting campaign to promote their new internal training courses. I created a stylish glossy brochure that detailed select training courses, and also an Adobe Flash animation used for promotion within BP’s internal channels. Both were very well received worldwide and greatly increased enrolment.

The animation and illustrative style were later used within BP corporate guidelines as a best practice example for both animation and illustration.