rfielder

rfielder

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Client: Samsung My role: UX design. Site design. Storyboarding. Flash animation and build. AllShare is a feature that is exclusive to Samsung products. It allows a wide range of devices to effortlessly communicate and share media. The brief was to create a site that would easily explain these capabilities and direct the audience towards compatible products. The site I designed featured a demonstration of the AllShare user interface on the landing page and an ‘experience’ section where you could create an image using your own webcam and share it between devices – all I built using Adobe Flash.

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Client: BP My role: Storyboarding. Flash animation. Booklet design. Award: BP Agency Of The Year. BP wanted a fun and exciting Adobe Flash animation to promote their internal training courses. I created the concept and animated a four-part animation, which featured a magically morphing BP vehicle that inspires animals to accomplish the impossible. I then designed a booklet to compliment the animation and drive even more awareness of the courses available. This project was responsible for winning BP’s “Agency Of The Year” award thanks to its understanding of brand and execution.

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Client: Accenture My role: Brochure design. Accenture launched a competition for its workforce to celebrate the staff’s creativity. It reinforced a sense of global community, with thousands of staff entering. I created an attractive glossy book with accompanying materials, which beautifully showcased the winning entrants’ work.

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Client: Origen My role: Brochure design. Origen needed a smart, simple brochure for its partnership employees, which would detail all of the company’s benefits in an easy-to-use guide.

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Client: BP My role: UX design. Site design. Guideline documents. BP Plus is used by over 154,000 customers, handles more than 80,000 transactions per month and maintains over one million active fuel card accounts. Customers can view transactions and control BP Plus services for their fuel card accounts. It’s a crucial part of BP’s business. I was tasked with the lead UX role of creating a new and flexible user experience which could be adapted to accommodate all future BP Plus functionality, access levels, and user learning curves. The new UI was also designed to give an improved experience by streamlining processes and creating a consistent visual language across the site. I also created a printed document containing detailed implementation guidelines for aiding future development and maintaining consistency.

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Client: Little Brown Book My role: Storyboarding. After Effects animation. Flash animation and build. Little Brown Book Publishing wanted to increase the visual recognition of their books by featuring a key message for each book and bringing the cover pages to life across multiple channels. I created a series of animations using Adobe Flash and After Effects, which were shown on digital displays across London, as well as a selection of key websites.

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Client: Origen My role: Leaflet design. I created a ‘tasty’ invitation mail pack which was sent to 7,000 prospective executives within the UK. It invited them to a free breakfast and seminar, which focused on how to get the best out of their employee benefits. The response was even better than expected and additional seminars were added.

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Client: BP My role: Branding. Storyboarding. Flash animation. Brochure design. For the launch of The Academy, BP wanted a new friendly, fun and exciting campaign to promote their new internal training courses. I created a stylish glossy brochure that detailed select training courses, and also an Adobe Flash animation used for promotion within BP’s internal channels. Both were very well received worldwide and greatly increased enrolment. The animation and illustrative style were later used within BP corporate guidelines as a best practice example for both animation and illustration.

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Client: Aegon My role: Brochure design. This smart, clean and colourful brochure designed for Aegon was targeted towards employers and explained the unique benefits Aegon’s services would bring to their workforce.

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